Why is maintaining a positive Internet Identity is so important?
Being in control of your internet identity is vital to maintaining a professional edge in today's world where a person's professional history is accessible at the click of a button. Moreover, in today's professional landscape, there are fewer and fewer positions that an employee is able to count on for an entire career's employment. The fact that positions in many industries are now "assignment oriented" and do not guarantee long-term job security, attests to the importance of developing and promoting an individual's skill set and value. Now, more than ever, it is imperative for professionals to stand out from the competition. A recent survey by ExecuNet, Inc. indicates that more than 83% of recruiters use a search engine like Google to do online background and character checks on job candidates. Furthermore, 43% of those web searches lead to job rejections. In today's fast paced, internet-oriented business world, resources that provide the most information in the quickest manner, specifically search engines, are replacing traditional methods to verify accomplishments and credentials. In addition to hiring managers using search engines to screen prospective employees, there is the professional factor: what would a vendor, colleague, or professional associate find about you if you were the subject of an online search?
"Executive marketing" is the way professionals can distinguish themselves from the competition. Successful executive marketing entails using all available means at one's disposal for maximum results. While diversifying efforts to raise a profile is important, a professional must focus most of their efforts in the medium that is most heavily relied upon today - the internet. This is where successful marketing of skills and credentials coincides with "internet presence." Executive marketing can be achieved most efficiently by being able to manage your internet presence. Consider that fact that your name is your very own brand. What is it that you have to offer, and is it portrayed accurately on the internet? It is important to understand how your various ventures, or those of people unrelated to you, can affect your internet presence. Whether it is a side business that may be seen as monopolizing your time and energy, or the transgressions of another person who bears your name, these findings may lead an employer to choose another candidate over you. This is why understanding and managing your internet identity is crucial to marketing yourself successfully.
Decades of work devoted to helping those who want to advance their career has led to the creation of the ii Group. Staff members of the ii Group have developed a unique view of economic trends, shifts in the business landscape, and progression on technical fronts. We offer a highly trained and professional staff that understand the importance of executive marketing and are waiting to help you manage the information in the cyber world.